Sanku Maots'ai

A LAUNCH THAT TURNED HEADS.

Sanku Maots’ai brought something new to Auckland - a single-serve hotpot experience with over 100 ingredients, designed for flavour, variety and customisable experience.

But with a completely unfamiliar concept to most locals, they needed more than just content - they needed strategy.

WHAT WE DID

Crafted full go-to-market launch strategy
Ran influencer campaign targeting Korean and Kiwi audiences
Produced content to educate and excite around the single-serve hotpot concept
Consulted on positioning to make the brand feel local, not niche
Supported owner’s vision to diversify customer base beyond Chinese diners

THE WINS

+20% increase in Korean customers
Kiwi and non-Chinese diners grew from 5% to over 30%
Full-house launch week
Increased awareness and strong online engagement
Clear brand identity and broadened cultural reach