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My Fried Chicken

LOCAL KOREAN FRIED CHICKEN SPOT TO A FAN-FAVOURITE BRAND.

One of Auckland’s fastest-growing Korean fried chicken brands, My Fried Chicken, came to us to sharpen their brand and level up their marketing. They already had the product - what they needed was a stronger identity and consistent execution.

 

Through strategic consulting, content production and influencer campaigns, we helped them hit +10K Instagram followers and build a brand that now stands out in Auckland's competitive food scene.

WHAT WE DID

  • Brand consulting and ongoing business strategy

  • Photography and content production

  • Influencer marketing and local food creator campaigns

  • Social media management and growth systems

  • Seasonal and limited-time campaign strategy consultations

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THE WINS

  • Reached 10,000 followers on Instagram in under 12 months

  • Became a well-known cult favourite for fried chicken in Auckland

  • Built a strong community of repeat customers and loyal fans

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